The mobile consumer enjoys a rich experience with the latest generation of smartphones. This project shows how that experience can come to life through a mobile hybrid app that blends a mobile website (mobile web) with a mobile native application. Bringing native device capabilities to the mobile web not only enriches the user experience, but helps save on development and maintenance costs. Retailers can achieve similar if not the same experience on the mobile web as they could in native apps. This mobile hybrid app explores those possibilities and can be viewed on any device with an Apple WebKit enabled browser, including Apple iOS (iPhone/iPad/iPod), Android, and BlackBerry (OS6 and beyond).

Capabilities

With the Mobile Touch App you will be able to include:

• Product live search - As text is entered in the search bar, live search results appear, saving time for the mobile shopper.
• Geolocation store locator - Display nearby stores on Google Maps using the device's GPS.
• Post to Facebook - Post product information and comments to the shopper's Facebook Wall, helping to create greater reach
• Call stores from phone - Option to use the device to dial a phone number appearing as part of web page
• Install as web app (iPhone, iPad and iPod only) - Ability to create an icon on the device's desktop that allows for the shopper to access the mobile web app more easily.Ability to create an icon on the device's desktop that allows for the shopper to access the mobile web app more easily.
• Tested for compatability on major mobile operating systems - Supports compatibility on iOS (iPhone, iPad and iPod), Android, BlackBerry OS6+, Desktop Safari

The Mobile Touch App is also fully customizable so that retailers can easily extend and customize the app using all the capabilities of the Demandware Commerce platform to meet their unique brand requirements.