One of the main objectives of online retailers is to get a shopper to voluntarily share their contact information and create an identity on the site and with the brand. This not only shows a higher committment level from that shopper to the retailer, but also gives the retailer an opportunity to actively reach out to the user in the future. Facebook Connect allows retailers to simplify this process by making it easy for the shopper to join the site via one click using their Facebook credentials. The “connect” concept leverages a user’s Facebook credentials to simplify the Demandware customer registration process when creating the customer account. On later visits to the storefront, if the customer has logged into Facebook, the customer’s Facebook credentials make the login process faster.
- Account Creation and Site Registration- The Labs cartridge drastically simplifies the process of creating a storefront account on a retailers site by importing existing information from Facebook.
The Facebook Connect functionality implemented in SiteGenesis does not link the customer account to their Facebook account.
Mature: This functionality is now fully baked into the Demandware Commerce feature set.